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There are tonnes of resources online to learn from about branding exercise but it’s easy to get lost. This workshop template is designed to house everything you need to kickstart a branding process, focusing on what matters most.
It’s easy to tell consumers how different you are to competitors, but can you back it up? What exactly sets you apart? Some activities in this workshop will help you define your brand strategy.
Focusing on the key aspects of your brand, we can look at the What you do, How you do it and Why you do it. These traits will help us define how you communicate with your consumers.
Think of your brand like a person. As a consumer, how does your brand approach, speak, react, or inform them. Activities in this workshop will help fine-tune how you speak.
Where do you want to be seen on the landscape compared to your direct/indirect competitors? Place them in a visual diagram and work out exactly what can set you apart from them.
If you’re looking for a guide or general hints and tips, head over to our ‘Guide’ page for more information and a step-by-step walkthrough of hwo to run a brand workshop.
Note* The workshop does also come with directions provided within the whiteboard space, so you will never feel lost or on the spot.
This brand workshop is built by Simon Fairhurst, from experience of running client workshops over the duration of 15 years and working with key brands such as PlayStation, Ascot, O2, Triumph, Principality, and many more.
Every activity in this workshop has been trialled and tested throughout the years and ran by multiple brand designers, strategists, copywriters and more and has always proved useful and valuable to clients.
With this in mind, Simon built a one-for-all style workshop to help anyone kick start a solid successful branding project.
"Wow, this is very helpful. I've spent over $1,000 on online courses and read 5 books on branding so far. It gets confusing because of all the different approaches. Although I understand the concepts, how to put it all together in a practical and actionable way (workshop with client) was my biggest struggle. Seeing how others apply brand strategy is very helpful for learning and to eventually building my own method. I'm surprised and grateful to find such a useful step by step template. Thank you Simon."
Joey @J03Y
"Used this today with a client, and found it valuable!
Loved that I could pick and choose exercises based on what part of the lifecycle of the brand definition work we were in. "
Zach Holz @zachholz
"Brilliant! Clear and carefully structured. Thank you :)"
Lou J @ljennings
"Hi Simon, I recently purchased your brand workshop template and I must say, I'm quite impressed with it!"
Peter Burgman
Our free and PRO versions of the brand workshop template have had a lot of love already since we released it to the world. Here's some of the feedback we've received so far…
The Brand Workshop template is equipped with step-by-step instructions for every activity. All activities within these workshops are super simple and collaborative.
If you are still feeling anxious about the workshop, we have also written a guide on our website to walk you through how we orchestrate a brand workshop.
Every brand workshop is different depending on criteria. You may find you wont need to always run every single task in this workshop template. You should use it as a pick-and-mix and use only activities you think are necessary for the brand you are working with.
Alongside this, every client is different too. Some may have instant answers, some may have to think about the question or discuss out loud to get the answers we need. This is all part of hosting a completely collaborative workshop.
From experience we have found these types of workshops to run anything between 2-6 hours.
Every workshop in this template is customisable. You can add, remove, edit and play around with the template whichever way you like.
No. FigJam is another online whiteboard tool just like Miro, Mural, etc. Everything is designed to be super simple to use, with no fuss.
Figma/FigJam may change their payment/access rules over time, but as for now, even with a free FigJam account you should be able to use this workshop in your 'Drafts'.
