There are hundreds of articles, books and guides of how to run the most efficient and effective branding exercises, but not many templates and tools to help get people started - that’s what this template was set out to achieve, to provide the foundations of a brand workshop that is flexible enough for any type of project.
Define your own brand with inside knowledge, with a simple-to-follow guide and structured template.
Get everyone on the same page and develop your branding process with this simple template.
Learn more about branding and strategy, and how we help define and develop a brand.
Deliver high-quality and effective workshops for your branding projects and provide value.
Startups or new business who are looking to define a new brand and see where to be positioned on the landscape market.
Existing brands looking for a refresh and want to adjust or evolve the brand or simply just align the team to the brand in general.
No need for a visual update to the brand, but looking for more of a strategic positioning workshop to help define who you are.
Aligning a brand to the desired audience, the key to successfully delivering what the users want.
If you’re looking for a guide or general hints and tips, head over to our ‘Guide’ page for more information and a step-by-step walkthrough of hwo to run a brand workshop.
Note* The workshop does also come with directions provided within the whiteboard space, so you will never feel lost or on the spot.
Simple template pages allow you to customise your workshop and ease your clients into the agenda and who will be hosting your workshop.
Define the goals and outcomes of the brand workshop in these pages and make it clear to your client, the value they are getting from running this.
We've tried to offer the PRO version at what we think is a fair price based on the value this can add to your branding projects. The free version is still fully equipped with enough tasks to build a solid foundation for any brand project.
Try our free version of the brand workshop template, with limited tasks, enough for a baseline brand exercise.
✓ Agenda
✓ Hosts and attending
✓ Goals and outcomes
✓ Warm up exercises (Like/Dislike)
✓ Adjectives
✓ Personality
✓ Future plans
✓ Brand requirements
Everything you need to provide a valuable in-depth workshop for your branding projects.
✓ Agenda
✓ Hosts and attending
✓ Goals and outcomes
✓ Warm up exercises (Like/Dislike)
✓ Adjectives
✓ Personality
✓ Future plans
✓ Brand requirements
✓ Golden circle (What, Why, How)
✓ Brand attributes
✓ Landscape positioning
✓ Aspirational brands
✓ Audience personas
"Wow, this is very helpful. I've spent over $1,000 on online courses and read 5 books on branding so far. It gets confusing because of all the different approaches. Although I understand the concepts, how to put it all together in a practical and actionable way (workshop with client) was my biggest struggle. Seeing how others apply brand strategy is very helpful for learning and to eventually building my own method. I'm surprised and grateful to find such a useful step by step template. Thank you Simon."
Joey @J03Y
"Used this today with a client, and found it valuable!
Loved that I could pick and choose exercises based on what part of the lifecycle of the brand definition work we were in. "
Zach Holz @zachholz
"Brilliant! Clear and carefully structured. Thank you :)"
Lou J @ljennings
"Hi Simon, I recently purchased your brand workshop template and I must say, I'm quite impressed with it!"
Peter Burgman
Our free and PRO versions of the brand workshop template have had a lot of love already since we released it to the world. Here's some of the feedback we've received so far…
The Brand Workshop template is equipped with step-by-step instructions for every activity. All activities within these workshops are super simple and collaborative.
If you are still feeling anxious about the workshop, we have also written a guide on our website to walk you through how we orchestrate a brand workshop.
Every brand workshop is different depending on criteria. You may find you wont need to always run every single task in this workshop template. You should use it as a pick-and-mix and use only activities you think are necessary for the brand you are working with.
Alongside this, every client is different too. Some may have instant answers, some may have to think about the question or discuss out loud to get the answers we need. This is all part of hosting a completely collaborative workshop.
From experience we have found these types of workshops to run anything between 2-6 hours.
Every workshop in this template is customisable. You can add, remove, edit and play around with the template whichever way you like.
No. FigJam is another online whiteboard tool just like Miro, Mural, etc. Everything is designed to be super simple to use, with no fuss.
Figma/FigJam may change their payment/access rules over time, but as for now, even with a free FigJam account you should be able to use this workshop in your 'Drafts'.
